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Understanding the phases of a customer life cycle               Acquisition . Prospecting for a new customer . Acquiring a new customer . Familiarizing the customer with the service & products   Assurance . Handholding the customer to enhance service experience . Resolving routine usage queries, disputes & requests . Promoting product / services to increase engagement . Customer billing process management     Retention . Attrition/ cancellation management . Loyalty programs . Customer satisfaction surveys               - SerWizSol Service Value Pyramid     - Understanding the phases of a customer life cycle     - Customer life cycle services management approach     << back

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